Sony Music India and BookMyShow collaborate to introduce India’s first Live Art Show for kids and families; ‘Imaginarium – It’s a Wonderful World’.
A made in India concept, Kids are invited to discover, explore and expand their imagination through a host of live on-stage experiences, conducted by India’s premiere and only real-life Kids icon- Rob (Harun Robert)
As India’s First Interactive Show for Kids and Families, Imaginarium – It’s a Wonderful World blends Rob’s real-life experiences with his unique, magical and larger-than-life artistic interpretations, to create a concept that will mesmerise and engage audiences of all ages. Conceptualised and curated by Sony Music and Rob, and produced by BookMyShow, the first shows of ‘Imaginarium – It’s a Wonderful World’ will be performed in Chennai and Bengaluru, before moving to other cities.
“This is so exciting as ‘Imaginarium – It’s a Wonderful World’ opens a whole new world for kids and families alike. We have curated the concept keeping in mind today’s kids who are always looking for compelling content that engages with them. I am confident, this LIVE Art concept will enthral audiences and keep them wanting for more,” Rob said.
Rob and his two delightful sidekicks enthral the audience for 90 minutes with their brand of humour, magic, foot-tapping music and spectacular visuals. The Helping Hands will engage the audiences and create science and art experiments as well as fascinating illusions.
This action-packed roller coaster of creativity will also empower the audiences to participate in the show and not just witness it, a first in the Live Art show space.
Anjana Devraj, Head Kids Division, Sony Music India said, “Rob and us are creating a never seen before Live stage experience for kids. Captivating audiences with concepts that will broaden their imagination and also allow them to learn and master DIY concepts that will stay with them forever. We are proud to be associated with BookMyShow, and together we promise to create a memorable experience.”
“At BookMyShow, we always look forward to introducing new forms of entertainment to the Indian audiences and we are now excited to work with Sony Music India and Rob for the first ever Live Art show ‘Imaginarium – It’s a Wonderful World’. The Kids and Family category on BookMyShow has continued to register phenomenal growth in the last few years. Given this, we could identify the appetite in this segment for a new format such as ‘Imaginarium – It’s a Wonderful World’ and are confident of its success,” said Kumar Razdan, AVP- Live Entertainment, BookMyShow.
Manifested through a series of incredible live art performances, Rob’s magical creations use daily mundane household items to create wonderful perspective art, and teach the audience simple yet innovative ways to make party treats.
The audiences will also learn art forms used in places like Japan and Turkey, bring characters to life using the ink splat technique, and create much more along with Rob throughout the show, with their DIY kits which will be provided to them at the venue.
A perfect outing for kids between the ages 4-14, and their families, Rob’s ‘Imaginarium – It’s a Wonderful World’ will perform in Chennai’s SMVRCH from November 30-December 2 and in Bangalore’s Good Shephard from December 14-16, 2018.